* How to sell yourself
* What should you charge?
* How to keep clients for life
* How to manage budgets
* How to hire and fire employees
Plus you’ll receive a binder with 73 actual documents Brendon uses in his day-to-day business including:
* Business plans
* Entire Direct Mail Campaigns
* Crazy-cool modifications include exploiting secret keycodes, revealing hidden features, building power cords and cables, hacking the battery and antenna, protecting a GPS from impact and falls, making a screen protector, and solar-powering a GPS
* Potential power users will take the function and performance of their GPS to a whole new level by hacking into the firmware and hacking into a PC connection with a GPS
* Fear not! Any potentially dangerous mod (to the device) is clearly labeled, with precautions listed that should be taken
* Game time! Readers can check out GPS games, check into hacking geocaching, and even use a GPS as a metal detector
Through case studies of design-savvy companies like Porsche, Nike, LEGO, OXO, Clif bars, and Virgin Atlantic, Greene discusses the brands? origins and presses home the point that successful companies turn their customers into cultists of a sort, admirers of both the form and function of the products they?re using. Porsche drivers love the experience of driving the car, not just its clean lines; OXO identifies its customers? cleaning pet peeves, then designs products around them; REI doesn?t just sell gear but authenticity. While Greene?s enthusiasm is clear, and design aficionados will lap up the case studies, the omission of prescriptive instruction and slight analysis make this a hard sell to the general reader.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
* Explains the future of marketing, along with why most marketers are stuck in the past
* Examines companies that are ahead of the curve, such as S. C. Johnson
* Kotler is one of the most highly recognized marketing gurus, famous for his “4 P’s of Marketing”
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
The start of each chapter includes a "setting the stage" section, so readers can take a step back and understand the context and applications of the information being provided. Core middleware, such as networking protocols, file systems, virtual machines, and databases; more complex middleware that builds upon generic pieces, such as MOM, ORB, and RPC; and integrated middleware software packages, such as embedded JVMs, .NET, and CORBA packages are all demystified.